41%
of girls and young women aged 11–21 said sexism makes them feel less confident, compared with 32% in 2014.
About us
Girls deserve space to become more.
Our mission is to empower girls through mentorship, education, leadership development, advocacy and community.
Our mission
Knowledge, support and the confidence to believe.
HMMS creates opportunities for girls to connect with one another, learn new skills, explore their interests, build confidence and become active members of their communities.
We believe empowerment begins when girls are given the knowledge, support, opportunities and confidence to believe in themselves.
Why Her Mind Matters
Girls are told to be confident—but are they given the space to be?
Girlguiding’s 2024 Girls’ Attitudes Survey asked girls and young women across the UK about the pressures affecting their lives, confidence and well-being.
85%
of girls and young women aged 11–21 said they experience sexism in their daily lives.
59%
of girls aged 7–21 reported experiencing loneliness.
25%
of girls aged 7–21 said they feel confident about their future.
69%
of girls aged 7–10 said they feel expected to think or behave differently from boys their age.
34%
of girls aged 7–10 said they feel expected to look different because they are girls, up from 23% in 2014.
55%
of girls aged 7–21 reported receiving negative comments about their appearance.
59%
of girls aged 11–21 said negative thoughts about their appearance negatively affect their confidence.
100+
countries and territories were included in UNICEF’s analysis, which found that negative gender stereotypes can undermine girls’ confidence in their mathematical abilities.
Sources: Girlguiding, Girls’ Attitudes Survey 2024 and UNICEF, Solving the Equation. Girlguiding findings describe surveyed girls and young women in the UK; UNICEF’s cited finding concerns confidence in mathematical abilities.
A different story is possible
Encouragement over judgment. Opportunity over limitation.
These findings are not meant to tell girls what they cannot do. They remind us why spaces like HMMS matter.
We want spaces where girls do not have to shrink themselves to fit expectations—where questions are encouraged, leadership is celebrated and mistakes are part of learning.
Her mind matters.
Her voice matters.
Her future matters.
Our values
What guides us.
Empowerment
Every girl has the ability to create change.
Community
We are stronger when we support one another.
Leadership
We encourage girls to take initiative and lead with confidence.
Education
Knowledge creates opportunity.
Compassion
We strive to create a welcoming and supportive environment.
Action
Meaningful change comes from turning ideas into action.